“Our team is made of health professionals trained to approach healthcare with a 360° perspective, focused on fundamentals and with a practical understanding of how healthcare works, the conflict of interests involved and how to access healthcare at the best value.”
David Soffer, CEO
David studied Biomedical Sciences and worked at Stanmore Orthopaedic Hospital. He ended up pursuing his passion for business by creating one of the most successful tech magazines in the UK and co-founding a thriving digital marketing company.
With a Bachelor of Science degree in Dietetics, including honors, she possesses a profound knowledge of nutrition and a holistic approach to client management. Melissa's expertise extends beyond healthcare; she also owns Cookalot, a nutrition company specializing in crafting tailor made meals to meet each client's unique needs.
Media and Writing in 2012, followed by a Bachelor of Medicine and Surgery in 2019, both obtained from the University of Cape Town (UCT). She takes pride in her academic accomplishments, having received honours for both degrees and the Anaesthesia Class Prize. Presently, she actively participates in the fields of Primary Health Care, Emergency Medicine, and Ophthalmology in Cape Town. With more than three years of clinical experience, her unwavering commitment lies in patient-centred care, medical education, research, and promoting innovation within the realm of healthcare.
Leilah is a multi-disciplined movement coach with over 10 years of teaching experience and more than 15 years of professional dance training and performance involvement. She possesses expertise in Body Conditioning, Pilates, Contemporary Dance, and creative movement. Leilah is confident in working with and leading a diverse student group and is committed to facilitating the improvement of her client’s holistic well-being.
Majored in Biochemistry and Physiology and completed an MSc in Molecular and Cell Biology with research focused on Epigenetics. Completed all of this at the University of the Witwatersrand.
Bsc. Physiology and Biochemistry, 2004, University of the Witwatersrand Bsc Hons, Physiology, 2005, University of the Witwatersrand Master of science in Medicine, 2012, University of the Witwatersrand PhD, 2018, University of the Witwatersrand.